So many examples of lifestyle brands and who doesn’t want to be a lifestyle brand? Life is all about experience and we all want more of it. Now days, there are so many products out there on the shelves that it is hard to choose and it can make your head go spin to make choices. It may cause you to freeze up or even hold off on buying something altogether out of uncertainty and frustration.
Wikipedia’s says: a lifestyle band is a company that markets its products or services to embody the interests, attitudes, and opinions of a group or a culture. Lifestyle brands always look for to inspire, guide and stimulate people with the goal of their product.
Living in today’s digital age, with aworld of information at our fingertips, what makes a brand stand out from all the rest? To really connect with any consumer, you have to know what’s important to them. You not only have to fully grasp the lifestyle designer they aspire for, you must reflect it. You have to able to communicate that you not only have a functional product, but that you embrace the same ideals that they do. Consumers look for brands that are not only transparent, but authentic and genuine. And the qualities they can relate to, admire and trust.
There are many examples of lifestyle brands in which Louis Vuitton is one of it. The luxury brand known for its exclusive and expensive luggage and handbags is very popular among famous celebrities, but it’s also a staple in large shopping malls.
In other words, it strives to reach people who are super-rich, but also those who simply want to be super-rich and thus will purchase these status symbol products in order to show their image.
Another example of a successful lifestyle brand is Apple. It markets to people who want basic yet clean looking designs but also highly functional machines. Nowadays, people line up in the morning to buy the company’s new cell phones. People want to be first to have something unique and exclusive, and Apple’s products have turned into that something.
Discounts and deals are important, but as a brand you want to build a bond and good relationships with your customers, so it’s important to plan strategies around how you want people to feel when someone mentions your brand name.
Both online and offline data sources are a great way to shape your personalization and measure what is working. To get full advantage requires proper setup and tools to collect information, constant monitoring, analysis, hypothesis and testing. However, it’s important for lifestyle brands not to fall into the trap of following data blindly. Brands need to listen their customers carefully, but customers also show some respect to brands who know who they are and have a vision for a different world.
